My Dream Day Charity Foundation
The charity foundation My Dream Day (Minu Unistuste Päev) makes the dreams of seriously and chronically ill children come true. ‘’We believe that positive emotions and stress relief support the mental health of our...
Blog
Real Stories: How Hair Treatments Create Chemical Sensitivity
Countless individuals have experienced allergic reactions or developed chemical sensitivity as a result of synthetic ingredients found in common hair treatments. Many of the smoothing treatments offered at salons are...
Control Your Flyaways
Ugh, those pesky baby hairs. As the weather begins to cool down, the weather likes to tickle our flyaways out of control. And we don’t want to wear beanies...
How To Identify Your Curl Pattern
To give your hair the best care possible it is essential to get familiar with your curl pattern. Your curl type influences how you should cut, maintain, and treat your mane Even...
Q&A: Everything You Need To Know About Keratin Treatments & Coloring Your Hair
Is it better to dye or color your hair before or after a keratin smoothing treatment? Here's everything you should know: You're after silky, lustrous keratin-treated hair — but you...
Okay, What Does It Actually Mean When a Product Claims to be Colour-Safe?
Big life changes mean big hair changes. There’s nothing more exhilarating than posting a “new hair, who dis?” selfie on social media to show off your new ‘do. But whether...