SO EASY, YOU SIMPLY CAN’T GO WRONG

1. Spray

Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

2. RINSE & DRY

Rinse thoroughly with water only, ensuring all product residue is removed. Blow-dry your hair until completely dry.

3. SEAL

Using a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months.

"Immediately after washing the product out of my hair, I could feel a difference. My hair is usually coarse and frizzy, yet a brush went through it like a dream."

“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”

“Shocking hair transformations prove ANSWR at-home keratin treatment is a must-have for frizzy hair”

THE TREATMENT THAT CHANGED EVERYTHING

For decades, the only solution for long-lasting frizz control was an expensive in-salon keratin treatment. Great results, but expensive, time-consuming, with little control over the ingredients, and out of reach for many.

We changed that by pioneering an at-home alternative that delivers salon-grade smoothing that lasts 3 months with one simple, affordable application at home. No appointments, no hassle, just clear instructions and a solution designed for real life.

Whether you want frizz gone or shiny, manageable curls, expect a frizz-free, fuss-free finish that lasts beyond the next wash and puts you (and your hair) in control.

Before
After

DOES WHAT YOUR REGULAR MASK COULD NEVER

1 application - 3 Months of smoothness

This isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one shampoo. It’s not a styling product. It works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application, at a fraction of the salon price.

3 reasons over 500,000 swear by it

  • No frizz for 3 months

    Unlike any other conditioner or mask our treatment lasts for months with a single application

  • Salon results fast & affordable

    Same results as in salon without appointments and markup. Only a quick 3-step application.

  • Gentle salon-level formula

    Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

No frizz for 3 months

Unlike any other conditioner or mask our treatment lasts for months with a single application

Salon results fast & affordable

Same results as in salon without appointments and markup. Only a quick 3-step application.

Gentle salon-level formula

Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

AND IT REALLY DOES WORK ON ALL HAIR TYPES

Unlike harsh straightening treatments, it doesn't chemically break bonds. We are here for smoothing, not taking away your amazing natural pattern and volume. Seal it with an iron on application (hair looks pin-straight that day), but after the first wash your natural pattern and volume return. Only now it dries sleeker, shinier, and frizz-free after every wash.

AFRO-TEXTURED

After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

AFRO-TEXTURED / CLOSE-UP

After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

WAVY

After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

STRAIGHT & FRIZZY

After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

They got salon-smooth at home. You will too.

THE END OF KERATIN ODOR ERA

Post-wash odor with keratin treatments is a well-known, universal issue, and you told us the same. While it’s noticeable only when hair is wet, we knew it needed fixing.

So we re-engineered the chemistry to minimize odor and made the smoothing even more efficient. Our odor-minimized formula keeps the results you love; in testing, 97% of customers reported no unpleasant smell.

* Internal customer trial, n=30. A mild scent may occur on very porous hair when wet and disappears as it dries.

Loved and Hyped by Real people

TRUSTED AND GUIDED BY BERNARDO VASCONCELOS

With unmatched industry-leading expertise, Bernardo Vasconcelos is here to guide you step-by-step, ensuring your at-home keratin treatment achieves stunning, long-lasting results. From Brazil, the birthplace of keratin treatments, Bernardo brings over a decade of experience.

Now leading his own London salon, he’s trusted by global icons like Gisele, Adriana Lima, Alessandra Ambrosio, and Izabel Goulart.

Choose the Smooth That Lasts. Skip the Markup.

FREQUENTLY ASKED QUESTIONS.

It is an at-home alternative to expensive salon keratin treatments. One easy application at home results in up to three months of perfectly frizz-free hair. The exclusive VeratinTechTM technology, a 100% vegan keratin, combined with gentle acids, helps control frizz, seal cuticles, and balance your hair’s pH while restoring softness and shine.

  • Unique formula with antioxidant action which proves moisture retention resulting in incredibly smooth and shiny hair
  • Hair will maintain its natural body while eliminating the unwanted frizz, becoming softer, shinier, more manageable.
  • Quick and easy application process
  • Results last up to three months with only one easy application
  • Gives you 30 minutes of more sleep each morning as you are free from having to style your hair daily.
  • Say goodbye to daily-use of hair iron that burns your hair
  • Cuts blow-dry time by half
  • Effective on all hair types

While it de-frizzes and might make your curls appear more loose it won't straighten your hair. After the first wash, your hair's natural volume will resume while the smoothness and shine will remain. On a technical level, our treatment differs from straightening treatments and perms because of the way it works on the hair. Straightening treatments and perms use harsh chemicals that alter the disulfide bonds in the hair to restructure the strands. On the other hand, our treatment uses natural chemicals that work on a different level and target the weaker, modified bonds in the hair. This allows us to achieve smooth, frizz-free locks without damaging the hair.

Our at-home keratin treatment has the same effect and gives you the same outcome as the traditional keratin treatments done at the salons.

The results are semi-permanent, gradually fading over three months after application. To keep your hair at its smoothest and shiniest, we recommend reapplying the treatment every two months for consistently smooth hair.

The treatment is in all ways a safe alternative to traditional chemical-rich keratin treatments, as it is 100% formaldehyde-free, making it entirely safe to be performed at home. As the treatment doesn’t consist of any harsh chemicals the treatment doesn’t irritate your scalp and there is no need to use gloves when applying the treatment. 

However, we do recommend checking the ingredients list to see if you are allergic to any of the natural ingredients included in the formula. Our product may react with some coloured fabrics, to avoid colour fading and stains on your beloved clothes, we recommend using an old towel for covering the shoulders during the treatment.

Typically similar treatments on the market utilize animal sourced keratin and strong chemicals as their active ingredients to achieve effective results. 

As we believe that looking good should never compromise our health nor our furry friends we use only gentle, high quality ingredients and 100% vegan sourced keratin - without compromising the effectiveness of the treatment. Our own unique combination of 87% natural ingredients and a blend of amino acids is the hero of our exclusive VeratinTech™ technology. 

VeratinTech™  technology is grounded on the acidic oxoacetamides synergy and utilizes keratin amino acids sourced from wheat and soy. The unique technology enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

1. After the application of the treatment, it absorbs to the hair cuticle - the topmost layer of the hair strand.

2. During the action time, treatment enters the second and thickest layer of the hair strand.

3. The acids modify the weak and reversible bonds between protein chains.

4. Amino acids of the vegan keratin creates new links between existing proteins and keratin is absorbed by the core of the hair strand. 

5. The treatment is washed off when the viable links have been fixed. Some stronger bonds, such as ones damaged by bleaching, may not be fixed.

6. The heat of the iron seals the new bonds and the cuticle back down - making the hair de-frizzed and shiny. 

7. Blow-drying with hot air after each wash makes the cuticles settle down again, which enables the hair to be smooth for up to three months. 

8. Links between protein chains fade gradually with each hair wash. To seal them again, the treatment can be repeated every second month. 

VeratinTech™  technology is grounded on the acidic oxoacetamides synergy and utilizes keratin amino acids sourced from wheat and soy. The unique technology enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

Straightening iron,  blow dryer, hair clip, comb, shower, and towel.

The 100ml spray bottle is designed for 1-2 time application, depending on the length and thickness of your hair. Remember that it is vital to apply a generous amount of solution so that your hair is completely saturated

Yes it is! However, please keep in mind that it will not repair bonds damaged by bleaching treatments. Also colored hair may be subject to fading in color when flat iron is applied on hair - especially if hair has been colored with semi permanent dye. 

To avoid any fading of you colored hair we recommend passing the iron on a small section of hair and waiting until your hair cools. If you notice any fading, lower the temperature and test it until  you no longer see any fading. 

  • Don’t wash your hair for 24 hours. 
  • Use sulfate-free shampoo and conditioners. Like ours!
  • Blow dry after every wash to reactivate the smoothness.
  • Repeat the treatment after 2 months to keep it smooth. 

It will only take 10 minutes to spray in the treatment after which you let it act for 40-60 minutes. All in all the entire treatment process will take you only 1,5 to 2 hours and it will transform your frizzy and lifeless hair into silky-smooth which will last for up to three months.

There are a few things to avoid in order to achieve the optimal results:

  • Not applying enough solution – Remember that your hair needs to be fully wet after spraying in the treatment
  • Not letting it act long enough – Remember to let it act for one hour and not less than that
  • Leaving the treatment to act for too long
  • Not rinsing the treatment properly – remember to wash the solution off entirely leaving no residue
  • Straightening too thick sections of hair – Remember to take very tiny (2 cm wide) sections at a time
  • Not going over each section of hair 6 times with the iron
  • 5 stars: 333 (85%)
  • 4 stars: 47 (12%)
  • 3 stars: 8 (2%)
  • 2 stars: 1 (0%)
  • 1 star: 3 (1%)
S
Swaroopa Saripalli

My hair has always been very frizzy. I tried several products and none of them worked. Even straightening it at a salon didn’t last for more than 30 minutes. This product worked wonders on my hair and my hair is now frizz free for a long time even after multiple washes. I would definitely recommend Answr!! The customer service is amazing too!!

H
Halli Marshall

Exactly what I hoped for. I have wavy hair, but it gets frizzy in the summer humidity in New England. I used this as directed, and now I can let my hair air dry, it's still wavy, but no frizz. I'll def keep using this for summers.

K
Kamilla W.

Bought two sets, friend found it amazing my scalp however was really itchy …

Thank you for sharing your experience with ANSWR.

We're delighted to hear that your friend found the treatment amazing and achieved great results. We're sorry, however, to learn that you experienced scalp itchiness after using the product.

ANSWR is formulated to be 100% formaldehyde-free and is powered by our VeratinTech™ technology, which is designed to deliver long-lasting smoothness and frizz control while being gentle on the hair. That said, individual sensitivities can vary, and some users may react differently to certain ingredients or fragrances.

We appreciate you taking the time to share this feedback, as it helps us continue improving our products and customer experience. Thank you for giving ANSWR a try, and we're glad to hear that at least one of the treatments delivered great results.

J
Jaida r.

It makes my curly hair go down much better

Thank you for your review!

We're so happy to hear that the ANSWR Keratin Treatment helps make your curly hair more manageable while reducing frizz. One of our favorite things about the treatment is that it helps smooth and tame hair without completely changing its natural texture.

Thank you for choosing ANSWR and for sharing your experience. We're thrilled you're enjoying the results! ✨

T
TRUDY JO S.

This treatment delivers amazing results and is easy to apply, even on voluminous hair.

Thank you for your review!

We're thrilled to hear that you achieved amazing results with the ANSWR Keratin Treatment and found it easy to apply, even on voluminous hair. We designed the treatment to be simple to use at home while delivering long-lasting, salon-quality smoothness and frizz control.

Thank you for sharing your experience and for choosing ANSWR. We're delighted you're enjoying the results! ✨

A
Audrey s.

Very good product.will definitely buy again .

s
sarah h.

Very smooth and silky after the initial treatment. This lasted for almost a week. After the first post-treatment wash (a well later) the treatment has worn off a little bit, but I don’t mind because I’m getting volume back, but still with a bit of smoothness and shine.

Easy to use and makes styling more manageable. I only use the keratin treatment, not the shampoo or conditioner.

B
Bernice A.

Overall, it’s good and does the job—it really straightens the hair. Just make sure to apply it evenly and use a comb for best results. However, I was disappointed that the effect doesn’t last more than a month. I wash my hair twice a week, and after washing, it tends to leave an unpleasant smell. On the positive side, it’s quite affordable.

R
Ryoko O.

It's super easy and just love it. I used to spend lots of money and time at hair salon. I'm happy as I don't have to anymore!

D
Debbie F.

This product is really amazing. It gives an incredible frizz free finish without salon prices. I’ve tried salons and online products- this one really impressed me
I’ll be a return customer..

C
Crystal S.

This is THE BEST at home keratin treatment! My hair has never felt so soft and so much less frizzy! I live in South FL and I dread doing my hair, bc the second I step out it just turns to a frizzy mess. I can say since I’ve done this treatment my hair stays. I will forever be a user of this product. And it’s so easy to do. My hair came out just like it did when I got a professional treatment, but this is a quarter of the cost. You won’t regret it. Just buy it!!!!!

D
Dawn L.

I didn't want to use strong chemicals to loosen the curl pattern on my daughter's hair. I wanted to also be able to revert back to her curls with only water applied. I did a lot of research, and knew that I wanted to be able to do her hair myself, as well as find a treatment that would not damage her hair. She has beautiful, thick curly hair, but it tangles a lot and has become almost unmanageable. Answr has given her the ability to keep her curls, but also have an easier time of doing her hair. Less tangles. Less breakage. No harsh chemicals. I absolutely love it.

C
Corinne F.

Really easy to apply. Managed to beat the frizz on very humid days.

C
Christina S.

I am in love with this keratin treatment. As a vegan, I waited so long for a cruelty free and vegan keratin treatment alternative. I wanted beautiful, sleek, shiny hair without the cruelty. And this product delivers on that. I wasn’t expecting it to work so instantaneously and effectively! It made my hair all around less frizzy and even softer too. Not to mention the customer service was great- when unrelated shipping issues left my original package destroyed, ANSWR team worked with me quickly and efficiently to replace it for no extra cost. I can’t wait til this is available in the states at Ulta or Sephora!

M
Martha H.

I am post-menopausal, with thin, frizzy hair. ANSWR has been a miracle! My girl friends are all jealous of my long, shiny, silver hair.

M
Miriam L.

Love how this has made my daughter's hair feel. Definitely more manageable. Can't wait to see how long this will last.

L
Lama A.

I have very Frizzy hair and it makes my Hair soft and shiny. It’s easy to use but when i wash it , it smells Not so good. I will buy it everytime i Love it.

C
Charles B.

Very satisfied!

M
Marzie D.

i love itttttt

a
assia e.

Made My Hair less frizzy! Iam actually able to wear My Hair naturally without too much products/gel in it, and i am very HAPPY!

S
Shaz F.

Easy and smells nice.