At-home keratin treatment kit

Name: At-home keratin treatment kit
Brand: ANSWR
SKU: EB-AW-003
Price: 69.99 USD
Availability: InStock
Rating: 4.73 (122 reviews)

$69.99

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Pack:

1 pack
2 pack

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One-time purchase

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Deliver every 2 months, 20% off
Deliver every 3 months, 15% off

Auto-renews, skip or cancel anytime.

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Description

The ultimate keratin treatment kit includes post-treatment shampoo and conditioner. Our at-home keratin treatment isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one wash. It works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application, at a fraction of the salon price. Extend your results with the shampoo and conditioner included in the kit.

☆ 1 application = 3 months smooth → USD 0.49 / day ☆

Includes:
▪ 100ml keratin treatment
▪ 100ml post-treatment shampoo
▪ 100ml post-treatment conditioner

▪ Doesn’t alter natural structure → no damage

▪ Gradual fading results → no root-regrowth line

▪ Award-winning → most powerful anti-frizz treatment

▪ Powered by VeratinTech™ → 100 %vegan, 87% natural

▪ Humidity-proof → stops frizz on humid days

▪ Halves blow-dry time → faster wash days

▪ 100% formaldehyde-free

▪ Local US shipping

see it in action

How to use

1. SPRAY
Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

2. RINSE & DRY
Rinse thoroughly with only water and dry your hair completely.

3. SEAL
Using a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months.

Ingredients

Keratin treatment

aqua (water/eau), glyoxylic acid, glyoxyloyl keratin amino acids, glyoxyloyl carbocysteine, propylene glycol, parfum (fragrance), sodium hydroxide, vinegar, vitis vinifera (grape) fruit extract, behentrimonium chloride, cetearyl alcohol, myristyl alcohol, cetrimonium chloride, tetrasodium glutamate diacetate, fructose, glucose, gluconic acid, gluconolactone, hexyl cinnamal, styrax benzoin resin extract, ananas sativus (pineapple) fruit extract, commiphora myrrha (myrrh) resin extract, etidronic acid, caesalpinia spinosa (tara) gum, myroxylon balsamum (balsam tolu) resin, ci 16035 (red 40), ci 19140 (yellow 5).

Shampoo

aqua (water), potassium laureth-4 carboxylate, sorbitan oleate decylglucoside crosspolymer, cocamidopropyl hydroxysultaine, maris sal (sea salt), polyquaternium-22, sodium benzoate, parfum (fragrance), citric acid, potassium sorbate, ananas sativus (pineapple) fruit extract, sodium pca, tetrasodium glutamate diacetate, ci 16035 (red 40), ci 19140 (yellow 5).

Conditioner

aqua (water), cetearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, cetrimonium chloride, phenoxyethanol, citric acid, parfum (fragrance), potassium sorbate, ananas sativus (pineapple) fruit extract, glycerin, ethylhexylglycerin, tetrasodium glutamate diacetate, helianthus annuus (sunflower) seed extract, decyl glucoside, ci 16035 (red 40), ci 19140 (yellow 5).

SO EASY, YOU SIMPLY CAN’T GO WRONG

1. Spray

Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

2. RINSE & DRY

Rinse thoroughly with water only, ensuring all product residue is removed. Blow-dry your hair until completely dry.

3. SEAL

Using a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months.

"Immediately after washing the product out of my hair, I could feel a difference. My hair is usually coarse and frizzy, yet a brush went through it like a dream."

“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”

“Shocking hair transformations prove ANSWR at-home keratin treatment is a must-have for frizzy hair”

THE TREATMENT THAT CHANGED EVERYTHING

For decades, the only solution for long-lasting frizz control was an expensive in-salon keratin treatment. Great results, but expensive, time-consuming, with little control over the ingredients, and out of reach for many.

We changed that by pioneering an at-home alternative that delivers salon-grade smoothing that lasts 3 months with one simple, affordable application at home. No appointments, no hassle, just clear instructions and a solution designed for real life.

Whether you want frizz gone or shiny, manageable curls, expect a frizz-free, fuss-free finish that lasts beyond the next wash and puts you (and your hair) in control.

Before

After

DOES WHAT YOUR REGULAR MASK COULD NEVER

1 application - 3 Months of smoothness

This isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one shampoo. It’s not a styling product. It works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application, at a fraction of the salon price.

3 reasons over 500,000 swear by it

No frizz for 3 months

Unlike any other conditioner or mask our treatment lasts for months with a single application
Salon results fast & affordable

Same results as in salon without appointments and markup. Only a quick 3-step application.
Gentle salon-level formula

Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

No frizz for 3 months

Unlike any other conditioner or mask our treatment lasts for months with a single application

Salon results fast & affordable

Same results as in salon without appointments and markup. Only a quick 3-step application.

Gentle salon-level formula

Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

AND IT REALLY DOES WORK ON ALL HAIR TYPES

Unlike harsh straightening treatments, it doesn't chemically break bonds. We are here for smoothing, not taking away your amazing natural pattern and volume. Seal it with an iron on application (hair looks pin-straight that day), but after the first wash your natural pattern and volume return. Only now it dries sleeker, shinier, and frizz-free after every wash.

AFRO-TEXTURED

After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

AFRO-TEXTURED / CLOSE-UP

After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

WAVY

After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

STRAIGHT & FRIZZY

After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

They got salon-smooth at home. You will too.

THE END OF KERATIN ODOR ERA

Post-wash odor with keratin treatments is a well-known, universal issue, and you told us the same. While it’s noticeable only when hair is wet, we knew it needed fixing.

So we re-engineered the chemistry to minimise odor and made the smoothing even more efficient. Our odor-minimised formula keeps the results you love; in testing, 97% of customers reported no unpleasant smell.

* Internal customer trial, n=30. A mild scent may occur on very porous hair when wet and dissapears as it dries.

TRUSTED AND GUIDED BY BERNARDO VASCONCELOS

With unmatched industry-leading expertise, Bernardo Vasconcelos is here to guide you step-by-step, ensuring your at-home keratin treatment achieves stunning, long-lasting results. From Brazil, the birthplace of keratin treatments, Bernardo brings over a decade of experience.

Now leading his own London salon, he’s trusted by global icons like Gisele, Adriana Lima, Alessandra Ambrosio, and Izabel Goulart.

Choose the Smooth That Lasts. Skip the Markup.

FREQUENTLY ASKED QUESTIONS.

WHAT ARE THE MAIN BENEFITS OF AT-HOME KERATIN TREATMENT?

It is an at-home alternative to expensive salon keratin treatments. One easy application at home results in up to three months of perfectly frizz-free hair. The exclusive VeratinTechTM technology, a 100% vegan keratin, combined with gentle acids, helps control frizz, seal cuticles, and balance your hair’s pH while restoring softness and shine.

Unique formula with antioxidant action which proves moisture retention resulting in incredibly smooth and shiny hair
Hair will maintain its natural body while eliminating the unwanted frizz, becoming softer, shinier, more manageable.
Quick and easy application process
Results last up to three months with only one easy application
Gives you 30 minutes of more sleep each morning as you are free from having to style your hair daily.
Say goodbye to daily-use of hair iron that burns your hair
Cuts blow-dry time by half
Effective on all hair types

DOES IT STRAIGHTEN THE HAIR?

While it de-frizzes and might make your curls appear more loose it won't straighten your hair. After the first wash, your hair's natural volume will resume while the smoothness and shine will remain. On a technical level, our treatment differs from straightening treatments and perms because of the way it works on the hair. Straightening treatments and perms use harsh chemicals that alter the disulfide bonds in the hair to restructure the strands. On the other hand, our treatment uses natural chemicals that work on a different level and target the weaker, modified bonds in the hair. This allows us to achieve smooth, frizz-free locks without damaging the hair.

DOES IT WORK EXACTLY LIKE SALON KERATIN TREATMENTS?

Our at-home keratin treatment has the same effect and gives you the same outcome as the traditional keratin treatments done at the salons.

HOW OFTEN SHOULD I REDO THE TREATMENT?

The results are semi-permanent, gradually fading over three months after application. To keep your hair at its smoothest and shiniest, we recommend reapplying the treatment every two months for consistently smooth hair.

IS IT SAFE TO APPLY KERATIN TREATMENT AT HOME?

The treatment is in all ways a safe alternative to traditional chemical-rich keratin treatments, as it is 100% formaldehyde-free, making it entirely safe to be performed at home. As the treatment doesn’t consist of any harsh chemicals the treatment doesn’t irritate your scalp and there is no need to use gloves when applying the treatment.

However, we do recommend checking the ingredients list to see if you are allergic to any of the natural ingredients included in the formula. Our product may react with some coloured fabrics, to avoid colour fading and stains on your beloved clothes, we recommend using an old towel for covering the shoulders during the treatment.

HOW IS THE SMOOTH AND SILKY EFFECT ACHIEVED? VERATIN TECH ™ TECHNOLOGY EXPLAINED.

Typically similar treatments on the market utilize animal sourced keratin and strong chemicals as their active ingredients to achieve effective results.

As we believe that looking good should never compromise our health nor our furry friends we use only gentle, high quality ingredients and 100% vegan sourced keratin - without compromising the effectiveness of the treatment. Our own unique combination of 87% natural ingredients and a blend of amino acids is the hero of our exclusive VeratinTech™ technology.

VeratinTech™ technology is grounded on the acidic oxoacetamides synergy and utilizes keratin amino acids sourced from wheat and soy. The unique technology enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

WHAT ACTUALLY HAPPENS INSIDE YOUR HAIR DURING THE TREATMENT?

1. After the application of the treatment, it absorbs to the hair cuticle - the topmost layer of the hair strand.

2. During the action time, treatment enters the second and thickest layer of the hair strand.

3. The acids modify the weak and reversible bonds between protein chains.

4. Amino acids of the vegan keratin creates new links between existing proteins and keratin is absorbed by the core of the hair strand.

5. The treatment is washed off when the viable links have been fixed. Some stronger bonds, such as ones damaged by bleaching, may not be fixed.

6. The heat of the iron seals the new bonds and the cuticle back down - making the hair de-frizzed and shiny.

7. Blow-drying with hot air after each wash makes the cuticles settle down again, which enables the hair to be smooth for up to three months.

8. Links between protein chains fade gradually with each hair wash. To seal them again, the treatment can be repeated every second month.

VeratinTech™ technology is grounded on the acidic oxoacetamides synergy and utilizes keratin amino acids sourced from wheat and soy. The unique technology enables capillary realignment which results in natural smooth and shiny hair that lasts for up to three months - all this without damaging the hair.

WHAT TOOLS ARE NEEDED FOR APPLYING THE TREATMENT?

Straightening iron, blow dryer, hair clip, comb, shower, and towel.

HOW MANY APPLICATION IS ONE BOTTLE ENOUGH FOR?

The 100ml spray bottle is designed for 1-2 time application, depending on the length and thickness of your hair. Remember that it is vital to apply a generous amount of solution so that your hair is completely saturated

IS IT SUITABLE FOR ALL HAIR TYPES?

Yes it is! However, please keep in mind that it will not repair bonds damaged by bleaching treatments. Also colored hair may be subject to fading in color when flat iron is applied on hair - especially if hair has been colored with semi permanent dye.

To avoid any fading of you colored hair we recommend passing the iron on a small section of hair and waiting until your hair cools. If you notice any fading, lower the temperature and test it until you no longer see any fading.

WHAT SHOULD BE AVOIDED AFTER THE TREATMENT?

Don’t wash your hair for 24 hours.
Use sulfate-free shampoo and conditioners. Like ours!
Blow dry after every wash to reactivate the keratin.
Repeat the treatment after 2 months to keep it smooth.

HOW LONG DOES THE APPLICATION PROCESS TAKE?

It will only take 10 minutes to spray in the treatment after which you let it act for 40-60 minutes. All in all the entire treatment process will take you only 1,5 to 2 hours and it will transform your frizzy and lifeless hair into silky-smooth which will last for up to three months.

CAN I GO WRONG WITH THE APPLICATION?

There are a few things to avoid in order to achieve the optimal results:

Not applying enough solution – Remember that your hair needs to be fully wet after spraying in the treatment
Not letting it act long enough – Remember to let it act for one hour and not less than that
Leaving the treatment to act for too long
Not rinsing the treatment properly – remember to wash the solution off entirely leaving no residue
Straightening too thick sections of hair – Remember to take very tiny (2 cm wide) sections at a time
Not going over each section of hair 6 times with the iron

5 stars: 97 (80%)
4 stars: 21 (17%)
3 stars: 2 (2%)
2 stars: 0 (0%)
1 star: 2 (2%)

I have Afro hair type, and this treatment tamed my hair to another level! Will definately buy again!

Amazing result and so easy to use

Easy to apply. Week 3 and still great! Softer and more manageable

My hair is curly, thick and frizzy. After using Answr it was so straight, light and smooth.

I actually thought this product worked exceptionally well without the traditional chemical effects of other at home keratin/Brazilian hair straightening treatments. I have 2B/2C hair, long, medium thick, not dyed. I never wear my hair wavy and I typically have it blown out or air dry and then flatiron it so occasionally doing a keratin treatment on it takes the time out of styling it (usually an hour from end to end).

This formula is a little pricey, but if you buy just the treatment and not the starter kit, you’ll find that using any good quality sulfate free shampoo and conditioner works fine. I only used the starter kit shampoo & conditioner once and it left a rough/grimy texture on my hair after the first wash (a week or so after the first treatment and styling). It is activated by heat so after the first application and blow dry, I actually didn’t blow dry it again. I used my regular heat protectant products on my regularly washed & conditioned hair (Ouai frizz free cream, Olaplex bond strengthening cream and Kristen Ess working serum) and then let it air dry. Flatironed it using T3’s ceramic iron and my hair lasts that way 4-5 days, pin straight even with humidity and rain. Again, this is my personal experience with my hair texture.

So I’d set your expectations based on your hair type and your first application and wash through experience with this product. You may also choose to change up the shampoo and conditioner that you use, like I said, I found I actually had better results with my own shampoo and conditioner and again, using my favorite heat protecting products. :) The photo below is second day hair, slept on as is. Very smooth.

It feels and looks so silky-smooth.

I love it ! I followed the instructions exactly I washed my hair the day before with the shampoo included in the pack . My hair is coarse and frizzy so I left the treatment on for 60mins and made sure it was absolutely saturated with product . I rinsed it off for about 10mins as I had read about the smell so I was careful to rinse it all off . I blow dried until completely dry and then straightened in very small sections. The result is fantastic my hair is soft straight and very shiny ! There is a very vague smell but nothing more than when you color your hair. I did color my hair about a week before and it has lightened very slightly . I am definitely going to use it again I am really happy with the results.

I am post-menopause, with baby-fine and could never grow my hair past my shoulders! I also live in a very humid place, and no longer have to wash my hair daily. I can wash on Day 3 and even I can’t tell. Love this product.

The first picture of my hair after straightening the second is after wash day. The curls came back beautifully

This will now be my go to keratin treatment! I have used countless of at home keratin treatments and this by far the best! My hair looks and feels like I have had a professional Brazilian blowout! I love it! 🥰

Easy to apply and fantastic results! Hair is smooth and shiny and needs little maintenance. I get up in the morning and no frizz, no curls and waves. 2,3 brushes and off I go. I had expensive Keratin treatments in salons, and now with Answr I can save money and have the same results. Love the product.

Shampoo and conditioner were awesome. Left my hair shiny and healthy looking. Not sure about the treatment. Was it the blow dry or straightener or the treatment. Didn't saw any major difference. In any case I'm definitely using the shampoo and the conditioner in the future. Love the scent!

Works as well as treatment done at a salon for 3x the cost of this product. I’ll def buy again and would recommend.

Great product. Made my much smoother and helped it dry faster.

Works very well. Saves me time and money by not getting a treatment done at a salon.

I should have gone with my gut and canceled this order. I use this product on my hair. I was growing out of Bob. It was shoulder length I have thin hair put it in my hair. Follow the directions to the tea and now I am back to Bob because I had to cut my hair because of how gross this product made my hair when it’s wet. Also, I see why you say to dry your hair it’s not to reactivate the product. It’s to get rid of the smell because when your hair is wet, it smells like dirty rotten eggs until you dry it. It’s disgusting. I would never recommend this to anyone. Even my hairdresser said it’s Gross.

Huge difference after I washed my hair after application! Much smoother hair, faster drying time more shiny love will repurchase. No bad smell

Very pleased. I’ll see how long it lasts but I love it so far

I applied last night and have and am following the instructions to the letter. I have high hopes for this product. The goal is not to spend hundreds of dollars every two-three months. So far, so good.

Unable to cancel service. Not good email address or contact information.

My hair turned out good, does a great job against humidity!

Good product easy to use and did a pretty good job of helping tone down my wavy hair.

It’s wonderful! However someone with long thick hair needs two bottles. Its not enough with one bottle the first time using it.

Thank you so much for your feedback, Chilisa! We’re delighted to hear that you think the product is wonderful. We also appreciate your helpful feedback regarding the amount needed for long, thick hair. We’ll be sure to keep this in mind as we continue improving our products. Thank you for your support!

It worked better than ColorWow by A lot!

Thank you so much for your review, Rebekah!

We're thrilled to hear that the ANSWR Keratin Treatment worked so well for you and even exceeded your experience with Color Wow. Hearing feedback like this makes our day!

We appreciate you taking the time to share your results and are so glad you're enjoying smoother, more manageable hair. Thank you for choosing ANSWR! ✨

Surprisingly worked well. I have short curly hair and live in FL. It took away ALOT of the frizz and not the curl. And my hair still feels healthy. I would use it again.

Thank you so much for sharing your experience!

We're delighted to hear that the ANSWR Keratin Treatment helped significantly reduce frizz while allowing you to keep your natural curls. That's exactly the balance many curly-haired customers are looking for—smoother, more manageable hair without sacrificing curl pattern.

Living in Florida's humidity can certainly be a challenge, so we're especially happy to hear that your hair remained healthy and that you achieved such great results. Thank you for giving ANSWR a try, and we're thrilled to know you'd use it again! ✨

I used answr twice and in the meantime I did keratin treatment in the salon. I would say that answr is better than the regular salon treatment. So I’m buying more😀

Thank you so much for your review! 😀

We're thrilled to hear that you've used ANSWR multiple times and that it even outperformed your salon keratin treatment. That's one of the highest compliments we could receive!

We're so glad you're enjoying smoother, more manageable hair and that you've decided to come back for more. Thank you for your support and for being part of the ANSWR community! ✨